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Enhance Your Outreach Strategy


Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Ensure that your site loads quickly, not just where you're located, but from around the world.

Enhance Your Outreach Strategy

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. The structure of your URL can affect both your page’s ranking, but also the user experience. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google.

Use a content delivery network

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. How to fix Google penalties. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course.

The most important part of SEO is creating content

Gaz Hall, a Freelance SEO Consultant, commented: "Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do." You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Content quality, content amount, and website information are all factors in your Page Quality Rating.

Easy to read and digest

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. A major consideration when creating internal backlinks is how you link different assets together. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI.

Write with your audience’s questions in mind

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.

Post by anders32 (2018-01-08 16:14)

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Follow SEO best-practices


As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.

Follow SEO best-practices

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint.

SEO is like a blessing to your brand establishment campaign

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. SEO in Market Weighton is here. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches.

Some of the issues with CRO

Gaz Hall, a Freelance SEO Consultant, commented: "Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. " If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.

On page optimization is a foundation for successful SEO

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

Making Websites More Visible

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content.

Post by anders32 (2018-01-08 16:14)

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Consider your URL structure


A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.

Consider your URL structure

Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?

Don’t Stuff Your Content with Keywords

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results.

Use subheadings

Gaz Hall, a Freelance SEO Consultant, commented: "The anchor text you use for a link should provide at least a basic idea of what the page linked to is about." You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. A so-called website blocker is something that prevents search engines from accessing the site Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive.

The need to quantify quality

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.

Validate your site’s HTML and CSS

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information.

Post by anders32 (2018-01-07 08:35)

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Have a Fast Load Time to optimise SEO



Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). An organic search strategythat involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.

Write a keyword-rich introduction

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand.

Alert The Press And Make Them Link To You

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it.

What search engines cannot see

Find out which channels are driving traffic to your competition . Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Gaz Hall, a UK based SEO Specialist, commented: "Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings."

Have a Fast Load Time

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results.

Post by anders32 (2017-12-24 04:19)

Tags: seo

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Write Good Title Tags



One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever.

Google values the languages consumers use.

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used.

Think of ways to stand out from the crowd

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Identify (and include) commonly searched keywords

Ensure that your site loads quickly, not just where you're located, but from around the world. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Gaz Hall, from SEO Hull, had the following to say: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”"

Write Good Title Tags

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

Post by anders32 (2017-12-23 10:36)

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Write Good Title Tags



One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever.

Google values the languages consumers use.

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used.

Think of ways to stand out from the crowd

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Identify (and include) commonly searched keywords

Ensure that your site loads quickly, not just where you're located, but from around the world. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Gaz Hall, from SEO Hull, had the following to say: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”"

Write Good Title Tags

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

Post by anders32 (2017-12-23 10:36)

Tags: seo title tags

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Words and phrases keep people engaged



Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return.

What is duplicate content?

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want.

Your content strategy could use a facelift

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Links within long-form, evergreen content are also more valuable than links in short, news-based posts.

Analyze your current website

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh."

Words and phrases that keep people engaged

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content.

Post by anders32 (2017-12-23 10:35)

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Keyword research is the basis of all search marketing


Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it.

Create Better Content

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Consumer behavior has rapidlymatured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011

Every website needs a a proper call-to-action

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what?

Natural building blocks for your site

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. According to SEO Consultant, Gaz Hall: "In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure."

Keyword research is the basis of all search marketing

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines.

Post by anders32 (2017-12-23 10:33)

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Quality over Quantity



Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics.

Quality over Quantity

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. One of the most time-consuming parts about link-building is actually finding places that will give you links.

Too much of content

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages.

What does a good Backlink Profile look like?

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. According to SEO Consultant, Gaz Hall: "Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers."

Affiliate links and auto generated content

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. What Google wants to see is authoritative and relatable links talking about your site.

Post by anders32 (2017-12-23 10:32)

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How Often Should You Update Your Content?



While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. The search engines will act rapidly to penalize sites that contain viruses or trojans. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page.

Benchmarking Current Indexing Status

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.

Consider your URL structure

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Links back to your site from elsewhere online are an important way to improve your search ranking; In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it.

Make Sure People Still Search for the Topic

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Gaz Hall, a UK based SEO Specialist, commented: "A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on."

How Often Should You Update Your Content?

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway.

Post by anders32 (2017-12-23 10:31)

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