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Pay attention to your weekly click-through rate


Keyword research can help you discover new content opportunities, while it can also improve your existing content. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country.

The Value of a Keyword

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too.

Build a unique set of citations

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You can read an onsite SEO beginners guide here. Including your target keyword within your page title positively correlated with higher search rankings. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link.

Do Forum Posting To Increase Brand Awareness

According to Gaz Hall, a UK SEO Consultant : "An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. " Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text.To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content.

Horses for courses

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense).

Pay attention to your weekly click-through rate

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user.

Post by anders32 (2018-01-11 04:28)

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Keywords are no longer necessary for high rankings


Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. A good trick is todig into your Google Analytics to see the top visited pages on your site. Know where and how to use keywords in your content for maximum searchability. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011

Use some of your best keywords in your bio

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Now's the time for any local business to raise its game. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking.

Use Facebook Ads

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. SEO in Pocklington is here. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. The morewebpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.

What does your audience expect from you?

According to SEO Consultant, Gaz Hall: "Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box." The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen.

High ROI

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short.

Keywords are no longer necessary for high rankings

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. You should see improvements in website traffic, a key indicator of progress for your keywords. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. We allknow that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so.

Post by anders32 (2018-01-10 04:01)

Tags: keywords backlinks seo rankings

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How do you make a Google friendly heading?


Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that.

Build a dashboard in Google Analytics for tracking

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Integrate selected keywords into your website source code and existing content on designated pages. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.

Technical aspects of redirecting pages

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. How do site changes effect SEO? An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.

On page optimization is an important component of SEO

Gaz Hall, a Freelance SEO Consultant, commented: "SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages." A goodresource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it.

Define your goal

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy?

How do you make a Google friendly heading?

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness When it comes to long-term SEO strategies, there are so many tactics to consider. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche.

Post by anders32 (2018-01-09 05:26)

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Boost Site Speed


If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

Boost Site Speed

Creating incredible content that people will want to share is still the best way to earn links. Currently more than half of searches account for mobile devices. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address.

Quality, Plus Visibility

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. SEO in East Yorkshire is here. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. A proximity search uses the order of the search phrase to find related documents.

What online marketing tools do you use?

Gaz Hall, from SEO Hull, had the following to say: "Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important." In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others.

Rich, quality and unique content is the norm of today

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Authority relates to the link profile of any site. But not just the number of links. That bears little importance.

It’s a win-win SEO strategy!

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. You can stop improving certain pages, but the site as a whole can always be improved. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.

Post by anders32 (2018-01-08 16:15)

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Enhance Your Outreach Strategy


Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Ensure that your site loads quickly, not just where you're located, but from around the world.

Enhance Your Outreach Strategy

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. The structure of your URL can affect both your page’s ranking, but also the user experience. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google.

Use a content delivery network

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. How to fix Google penalties. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course.

The most important part of SEO is creating content

Gaz Hall, a Freelance SEO Consultant, commented: "Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do." You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Content quality, content amount, and website information are all factors in your Page Quality Rating.

Easy to read and digest

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. A major consideration when creating internal backlinks is how you link different assets together. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI.

Write with your audience’s questions in mind

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.

Post by anders32 (2018-01-08 16:14)

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Follow SEO best-practices


As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.

Follow SEO best-practices

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint.

SEO is like a blessing to your brand establishment campaign

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. SEO in Market Weighton is here. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches.

Some of the issues with CRO

Gaz Hall, a Freelance SEO Consultant, commented: "Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. " If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.

On page optimization is a foundation for successful SEO

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

Making Websites More Visible

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content.

Post by anders32 (2018-01-08 16:14)

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Consider your URL structure


A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.

Consider your URL structure

Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?

Don’t Stuff Your Content with Keywords

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results.

Use subheadings

Gaz Hall, a Freelance SEO Consultant, commented: "The anchor text you use for a link should provide at least a basic idea of what the page linked to is about." You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. A so-called website blocker is something that prevents search engines from accessing the site Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive.

The need to quantify quality

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.

Validate your site’s HTML and CSS

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information.

Post by anders32 (2018-01-07 08:35)

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Have a Fast Load Time to optimise SEO



Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). An organic search strategythat involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.

Write a keyword-rich introduction

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand.

Alert The Press And Make Them Link To You

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it.

What search engines cannot see

Find out which channels are driving traffic to your competition . Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Gaz Hall, a UK based SEO Specialist, commented: "Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings."

Have a Fast Load Time

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results.

Post by anders32 (2017-12-24 04:19)

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Write Good Title Tags



One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever.

Google values the languages consumers use.

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used.

Think of ways to stand out from the crowd

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Identify (and include) commonly searched keywords

Ensure that your site loads quickly, not just where you're located, but from around the world. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Gaz Hall, from SEO Hull, had the following to say: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”"

Write Good Title Tags

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

Post by anders32 (2017-12-23 10:36)

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Name: Email: Site:

Write Good Title Tags



One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever.

Google values the languages consumers use.

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used.

Think of ways to stand out from the crowd

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Identify (and include) commonly searched keywords

Ensure that your site loads quickly, not just where you're located, but from around the world. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Gaz Hall, from SEO Hull, had the following to say: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”"

Write Good Title Tags

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

Post by anders32 (2017-12-23 10:36)

Tags: seo title tags

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