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Keyword research is the basis of all search marketing


Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it.

Create Better Content

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Consumer behavior has rapidlymatured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011

Every website needs a a proper call-to-action

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what?

Natural building blocks for your site

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. According to SEO Consultant, Gaz Hall: "In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure."

Keyword research is the basis of all search marketing

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines.

Post by anders32 (2017-12-23 10:33)

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