While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. The search engines will act rapidly to penalize sites that contain viruses or trojans. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page.
Benchmarking Current Indexing Status
After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.
Consider your URL structure
The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Links back to your site from elsewhere online are an important way to improve your search ranking; In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it.
Make Sure People Still Search for the Topic
Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Gaz Hall, a UK based SEO Specialist, commented: "A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on."
How Often Should You Update Your Content?
The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway.