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Don’t overstuff your page with keywords or phrases


Anyone with a site that provides useful content and has the right network can now drive organic traffic. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. When you add a link to your website, you are inviting users to leave your site. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.”

Don’t Forget About a Sitemap

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page.

Google Ranking Factors

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. SEO in Hornsea is here.The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Which keywords are the fastest to page 1? Fastest to the top 5?

Make that list bigger!

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts." We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Link topage relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Follow an Established Path to Success

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment,

Don’t overstuff your page with keywords and phrases

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Now, this is an important issue to be addressed. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.

Post by anders32 (2018-01-17 04:42)

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Localize your content for a better experience


Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy!

Are you using Shared web hosting?

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers.

Understanding the rationale behind search marketing

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source There areplenty of rabbit holes to fall into when it comes to Google algorithm updates. Search drives an incredible amount of both online and offline economic activity. So, how does Google determine site quality? Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Backlinks from older websites may be worth more than links from newer sites.

Add valuable insight

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published." Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically.

More focus is put on searcher intent

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. A Google research recently revealed that four out of five users trust search engines for local searches Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts.

Localize your content for a better experience

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Choose your keywords carefully, and keep user intent as your primary goal. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Webpages on HTTPS had positive correlation with higher rankings.

Post by anders32 (2018-01-16 04:34)

Tags: localisation crawlers

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Cherish the more competitive terms in your buckets


When done well, content marketing can contribute to boosting a site’s position in search rankings. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

Can I Just Write Naturally and Rank High in Google?

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure.

Repeat keywords in your abstract and throughout the article

The search engines must execute multiple tasks very well to provide relevant search results. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Links areintegral for connecting each piece of content, ultimately leading to a potential sale.

Troubleshooting meta descriptions

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain." Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Frequent linkaudits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Google preferssites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online.

Use Cases

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. You can stop improving certain pages, but the site as a whole can always be improved.

Cherish the more competitive terms in your buckets

Get people talking about your brand, and mentioning it on their website, or any website for that matte Strategically written website copy includes well-thought-out internal links and calls to action. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first began. Google now categorizes links that are bought from other sites, links from online catalogs and mass-created links from blogs as spam.

Post by anders32 (2018-01-15 17:04)

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Structure your content to meet your SEO needs


Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Local SEO is, inarguably, the best bet for local businesses to grow big. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Successful SEO requires a thorough understanding of the business itself.

Drop Keyword in First 100 Words

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook.

Perform a content review

you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Long tail SEO can attract traffic. Google is getting smarter  to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. As businesses succeed, new avenuesof revenue open up and therefore new areas of the website need to be created and optimised.

Think about SEO from the start

According to Gaz Hall, a UK SEO Consultant : "Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates." As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names.

Main keywords and sub-keywords

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. If you create high-quality pieces of informative content on your website page-to-page, you will rank. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists.

Structure your content to meet your SEO needs

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. Links with longevity suggests that your site is an established voice for whatever topic it covers. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible.

Post by anders32 (2018-01-14 13:16)

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Don’t give up too soon on SEO


Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry.

You ask what is slow?

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.

Google retrieves the most relevant pages from its databases

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Are internal links as valuable as external links? As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters.

Ensure every piece of content you write concludes with a call to action

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway." For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing.

SEO changes quickly

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Use Fetch as Google to test whether Google can crawl and index important pages within your site.

Don’t give up too soon

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. An important aspect of SEO is making your website easy for both users and search engine robots to understand.

Post by anders32 (2018-01-13 08:00)

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Shift the focus from only SEO to provide a better user experience


Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Optimizing page titles for search is best done finding a balance between volume and intent. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target.

Repeat keywords in your abstract and throughout the article

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO.

Use a shallow depth navigation structure

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Local SEO is, inarguably, the best bet for local businesses to grow big. Why do you need a Freelance SEO Consultant Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something.

It can be a great strategy to focus on long tail keywords

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. " “Dwell time”is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Machines are writing stories and that is often something Google is not a fan of. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.

The best way to escape Google’s Pelican penalty

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.

Shift the focus from only SEO to provide a better user experience

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience.

Post by anders32 (2018-01-12 04:25)

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Pay attention to your weekly click-through rate


Keyword research can help you discover new content opportunities, while it can also improve your existing content. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country.

The Value of a Keyword

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too.

Build a unique set of citations

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You can read an onsite SEO beginners guide here. Including your target keyword within your page title positively correlated with higher search rankings. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link.

Do Forum Posting To Increase Brand Awareness

According to Gaz Hall, a UK SEO Consultant : "An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. " Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text.To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content.

Horses for courses

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense).

Pay attention to your weekly click-through rate

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user.

Post by anders32 (2018-01-11 04:28)

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Keywords are no longer necessary for high rankings


Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. A good trick is todig into your Google Analytics to see the top visited pages on your site. Know where and how to use keywords in your content for maximum searchability. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011

Use some of your best keywords in your bio

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Now's the time for any local business to raise its game. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking.

Use Facebook Ads

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. SEO in Pocklington is here. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. The morewebpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.

What does your audience expect from you?

According to SEO Consultant, Gaz Hall: "Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box." The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen.

High ROI

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short.

Keywords are no longer necessary for high rankings

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. You should see improvements in website traffic, a key indicator of progress for your keywords. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. We allknow that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so.

Post by anders32 (2018-01-10 04:01)

Tags: keywords backlinks seo rankings

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How do you make a Google friendly heading?


Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that.

Build a dashboard in Google Analytics for tracking

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Integrate selected keywords into your website source code and existing content on designated pages. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.

Technical aspects of redirecting pages

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. How do site changes effect SEO? An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.

On page optimization is an important component of SEO

Gaz Hall, a Freelance SEO Consultant, commented: "SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages." A goodresource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it.

Define your goal

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy?

How do you make a Google friendly heading?

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness When it comes to long-term SEO strategies, there are so many tactics to consider. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche.

Post by anders32 (2018-01-09 05:26)

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Boost Site Speed


If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

Boost Site Speed

Creating incredible content that people will want to share is still the best way to earn links. Currently more than half of searches account for mobile devices. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address.

Quality, Plus Visibility

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. SEO in East Yorkshire is here. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. A proximity search uses the order of the search phrase to find related documents.

What online marketing tools do you use?

Gaz Hall, from SEO Hull, had the following to say: "Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important." In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others.

Rich, quality and unique content is the norm of today

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Authority relates to the link profile of any site. But not just the number of links. That bears little importance.

It’s a win-win SEO strategy!

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. You can stop improving certain pages, but the site as a whole can always be improved. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.

Post by anders32 (2018-01-08 16:15)

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